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More than just a hospitality project—it’s a cultural and social initiative born from the desire to revitalize historic villages and preserve their unique heritage.
Tourism in Italy is often concentrated in well-known destinations, leaving smaller villages overlooked and at risk of depopulation.
We believe in a different kind of tourism—one that respects traditions, fosters local businesses, and creates new opportunities for those who wish to continue living and working in these areas.
Who we are
Who we are
Borgo Metauro is a project by LuMaCa – Slow Holiday Concept.
Borgo Metauro is a project by LuMaCa – Slow Holiday Concept.
The name is not just a combination of our initials — Luisa, Marco, and Caterina, founders of the company.
In Italian, lumaca means snail, a symbol of slowness, resilience, and connection to nature.
This perfectly represents our philosophy:
embracing a slow travel approach that values authenticity, sustainability, and the joy of discovering places at a natural, unhurried pace.
embracing a slow travel approach that values authenticity, sustainability, and the joy of discovering places at a natural, unhurried pace.
Just like a snail carries its home wherever it goes, we invite travellers to feel at home in our villages, immersing themselves in the rhythm of local life.
Just like a snail carries its home wherever it goes, we invite travellers to feel at home in our villages, immersing themselves in the rhythm of local life.
WHY WE STARTED
WHY WE STARTED
Our Mission and Goals
Our Mission and Goals
- Preserving local heritage
By restoring traditional homes and integrating them into a unified hospitality network, we ensure that historic buildings remain lived-in and well-maintained.
- Supporting the local economy
We collaborate with local producers, guides, and artisans, ensuring that tourism revenue stays within the community.
- Creating unique travel experiences
Our approach allows guests to experience the rhythm of small-town life, interacting with residents and engaging in authentic cultural and outdoor activities.
- A responsible approach to hospitality
We promote eco-friendly practices and encourage guests to embrace a slower, more conscious way of traveling.
Borgo Metauro unfolds along the valley of the Metauro River, a waterway that shapes the landscape and history of this region.
How we work
How we work
We believe that small Italian villages have an incredible cultural and economic potential, but they need new models of hospitality to survive. Many historic homes are at risk of abandonment, and traditional businesses struggle to compete with modern tourism hubs.
Borgo Metauro provides a solution by offering property owners the chance to join a structured network, with a professional team handling marketing, guest management, and experience curation.
Borgo Metauro provides a solution by offering property owners the chance to join a structured network, with a professional team handling marketing, guest management, and experience curation.
This allows them to rent out their homes without the stress of managing a hospitality business on their own.
At the same time, travellers benefit from a high-quality stay in an immersive and well-organised setting, with the comfort of a hotel and the charm of a traditional village.
At the same time, travellers benefit from a high-quality stay in an immersive and well-organised setting, with the comfort of a hotel and the charm of a traditional village.
Join our journey!
Join our journey!
Whether you are a traveler looking for a unique stay, a homeowner interested in joining our network, or a local business seeking collaboration, Borgo Metauro is an open and growing project.
We believe in the power of community, and we invite you to be part of this new way of experiencing Italy.
We believe in the power of community, and we invite you to be part of this new way of experiencing Italy.
Want to know more?
Want to know more?
THE GREEN HEART OF ITALY
THE GREEN HEART OF ITALY
How to reach us
How to reach us
Borgo Metauro is nestled in the heart of Le Marche, but close to Tuscany and Umbria.
Borgo Metauro is nestled in the heart of Le Marche, but close to Tuscany and Umbria.
Whether you travel by plane, train, bus, or car, reaching us is easy and rewarding.
Whether you travel by plane, train, bus, or car, reaching us is easy and rewarding.
By air
By air
The nearest airports are:
Perugia International Airport (PEG)
1 hr 30 min driveAncona International Airport (AOI)
1 hr 45 min driveBologna Airport (BLQ)
2 hr 30 min driveFlorence Airport (FLR)
2 hr 30 min driveRome Fiumicino Airport (FCO)
3 hr 30 min drive
↘ Car rental is recommended at all airports for convenient access to Borgo Metauro.
By train
By train
The closest train stations are:
Pesaro Train Station
1 hr 15 min driveArezzo Train Station
1 hr 15 min driveFano Train Station (regional trains only)
1 hr 10 min drive
↘ From these stations, you can rent a car or take a bus to reach your accommodation.
↘ Trenitalia offer high-speed connections from major cities like Rome, Florence, Milan, and Bologna.
By bus
By bus
Public transportation in the area is managed by Adriabus, which connects Pesaro, Fano, Urbino and smaller towns to Borgo Pace and Mercatello sul Metauro.
From Pesaro or Fano → Take a bus towards Urbino, then transfer to a connection for Borgo Pace
↘ Plan your journey easily by downloading the Adriabus app (Android – iOs), where you can check real-time schedules, routes, and ticket options.
By car
By car
Driving is the best way to explore the region.
From Urbino → 40 min drive
From Pesaro → 1 hr 15 min drive
From Arezzo → 1 hr 15 min drive
From Perugia → 1 hr 30 min drive
From Florence → 2 hr 30 min drive
From Bologna → 2 hr 30 min drive
From Rome → 3 hr 30 min drive
From Milan → 4 hr drive
↘ Free parking is available at all accommodations.
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